Printemps de la Culture

A fictional commission for the 8th edition of the Printemps de la Culture in Brignoles, on the theme “From dream to imagination”: an A3 poster and a 20-page brochure in a 15×15 cm square format presenting the full programme (theatre, concerts, talks, dance, cinema, workshops).

The starting constraint was photomontage. I built the visual identity around New York's Flatiron Building, desaturated and duplicated in mirror symmetry, which I make bloom with purple and orange crocuses — plant life breaking through stone, like spring sweeping across the city. Overprinted flat colour blocks (orange, purple, blue, green, mustard yellow) fragment the image, echoing vintage New York posters and the compositions of Mondrian and Van Doesburg that fed my research.

This visual grammar — black-and-white photo, colour block biting into the image, condensed typography — is then repeated on every page of the brochure: each show has its own dedicated spread, treated with its own visuals but the same construction, so that the whole remains recognisable from start to finish despite the variety of the 15 events presented.

Technically, the visuals were retouched in Photoshop and Illustrator (CMYK, 300 dpi, no PNG or GIF allowed by the brief) then assembled in InDesign with the mandatory institutional logos, for a final PDF/X-4 export ready for professional printing.